Overview:
Served as Marketing Strategist and Day-of Event Coordinator for Fragility of a Creative Mind, a Houston-based art exhibition and brand focused on amplifying creative expression and connecting the local creative community. Led marketing outreach, strategic partnerships, brand visibility, and event-day coordination while collaborating across creative, social media, and production teams.

 

Key Contributions:​

• Developed and executed marketing strategies to increase visibility and audience awareness for a Houston-based art exhibition.

• Spearheaded a strategic partnership with AfroTech and the Mayòwa Collective, producing a pre-show mixer to expand the exhibition’s reach and connect with new audiences.

• Secured promotional partnerships with local businesses and organizations aligned with the brand, creating opportunities for both event exposure and long-term relationship building.

• Led local media outreach, including radio station media runs, to generate community awareness and drive interest leading up to the exhibition.

• Coordinated day-of marketing and event execution, collaborating with social, graphic design, and content teams to maintain brand consistency across live event coverage.